Best Free Digital Marketing Tools For Small Business - Ameya eMarketing

 

For entrepreneurs, like you, the internet is full of free digital marketing tools, seeking to take their company to the next level, without a hit to their bottom line.

There are several digital marketing tools out there that can take some of the burdens off your shoulders, besides providing great returns for limited budgets.For small companies that do not have the resources to devote a team to in-house marketing, or the budget to outsource the job to the Digital Marketing Agency, these digital marketing tools are particularly useful.Some organizations provide great goods and services that would be of tremendous value but may be short of the capital and budget needed to market them.Some tools need your data for protection, it is an invitation to receive constant spam or excessively offensive sales material to input personal information.These resources will help you get the best bang for your buck and make sure you wisely spend your precious time.

They will soon prove invaluable to your business success by automating routine tasks, gathering data for you to evaluate and refine your campaigns, and helping you to coordinate and schedule your marketing activities.A tried and tested list of the best free digital marketing tools for entrepreneurs has been put together, covering all facets of an online campaign. In our experience, without compromising efficiency, these 6 free digital marketing tools safeguard your privacy. Plus, with the minimal technical expertise needed, they are easy-to-use.

1. Google Analytics

Google Analytics is an entirely free tool offered by Google to analyze website traffic. that it can track the results effectively, like who is visiting the website, from where the traffic is coming, type of browser, and traffic source.,It’s better to combine with Google Search Console, another free tool that lets you find and optimize for traffic any issues on your website. For small businesses to manage and analyze their different SEO programs, Google Analytics is a free search data monitoring tool. Measure, among other data points on this important resource, on-site interaction, referral sources and unique visitors.

Some of the data points made accessible to you by Google Analytics include:

The number of visits to your website by day, week, month, or any selected period.

Where these visitors come from, references from other blogs, organic searches, advertising, social or direct

The keywords that people use in Google to locate your site

Your customers’ backgrounds and desires

How long each user spends and which pages they visit on your website

All this data is fascinating, but it’s also valuable information that can help you refine your website and advertising campaigns.

2. MailChimp

Email marketing offers one of the highest ROIs (return on investment) of all other digital marketing campaigns, simply because it’s so easy to obtain email addresses from clients. It’s also incredibly cost-effective, with strong and free tools like MailChimp.However, MailChimp offers more than just campaign building features. For up to 2,000 subscribers to the list and up to 12,000 emails a month, therefore the plan is free. It encompasses:

Functions for easy-to-use email design and image upload

Storage for Media

Templates of email architecture

Control of the list with simple choices for segmenting

Types of Sign-up

Autoresponders for the

Campaigns Drip

Checking A/B

Data from subscribers based on engagement rates

Optimal estimates for sending time

Integrations of third party applications such as Google Analytics and Social Media.

3. Answer the Public

Blogs have the important function of helping your website appear in organic, or non-paid, ranks in search engines, which is an important source of website traffic.However, to do this effectively, you need to know what topics your prospective clients are looking for about your business. Answer the Public is a dynamic tool that allows your clients to discover the ideal blog topics based on the language or keywords they use.Similar to a search engine, it works. Simply type a keyword to a subject that your customers might search for such as “Digital Marketing.”Based on actual search queries and trending questions frequently searched for with your keyword, the tool generates trees of topics.

4. Grammarly

Grammarly is the free tool you need to sign up for today, whether you’re a grammar guru or you have a proofreader checking everything you write online. An online dashboard that functions just like Google Docs, is very basic and clean.Open a new document on the dashboard to prove your writing and type or copy and paste your content into it and Grammarly will start testing your spelling and grammar immediately. If you need to reference them for later use, you can also save documents inside the tool.

Alternatively, as a plug-in for your browser, you can install the tool. When installed, Grammarly tests everything you type online automatically without having to access the dashboard.

This interactive platform for free includes :

Spelling A Spelling

Basic Search for Grammar

Check for Plagiarism  

Detailed examples of the reasons why the error is a mistake in grammar or spelling.

5. G Suite

A cloud-based platform, provides the simple, adept collaboration tools you need to work with or without access to the applications you are probably used to, Microsoft Office 365.G Suite is fully compatible with most Office 365 files, but it only includes the core functionality you need to get work done with identical, simpler features.In this, products include :

Drive for Google (file storage)

Docs from Google (word processor)

Sheets on Google (spreadsheets)

Slides on Google (presentations)

Calendar for Google (calendar)

Gmail Services (email)

Forms from Google (create and analyze surveys)

You can invite collaborators via shareable links to access or edit files, so you can see who’s working on the file at the same time.If you are unable to access these items in a desktop app, you can access, upload, or import your files through G Suite as long as you have an internet connection.

6. Canva

Canva is a design platform that is simple to use and allows you to create a variety of graphics for your business. From social media images to marketing brochures, flyers to business cards, presentations to web banners, and just about everything in between, Canva has models for everything. Canva has a prototype for it, whatever marketing picture you might need.Some ideas are listed here :

Develop branded profile images and cover photos with pre-designed, pre-sized templates and easy-to-use drag-and-drop features for your social media platforms.

Brand all your content easily through the development of templates and a brand kit. The templates will allow your visual content to be consistent, coherent, and professional.

A catalogue of millions of high-quality stock images is given by Canva.

Think beyond just images. While standard images are excellent, if all you use is one stock image after another, your marketing can become kind of bland. Take advantage of the large library of illustrations, artwork, and infographics from Canva.Establish your personality with your visual brand. It’s easy to experiment with what exactly you want your brand to visually express to your audience with so many choices to play with. Color, font, graphics, pictures.

Conclusion :

It begins with a strong digital marketing strategy to narrow down the digital marketing tools you need to get ahead, integrating a combination of the above tools that work for your specific company.These safe, efficient and free digital marketing tools for entrepreneurs, no matter your goals, are sure to help you take your company to the next level, for less.